All of the texts below are required for this course. The first four texts are used in other courses in the Masters of Science in Data Analytics Program and you should already have them.

Jain, P., & Sharma, P. (2015). Behind every good decision: How anyone can use business analytics to turn data into profitable insight. New York, NY: AMACOM.
ISBN-13: 978-0-8144-4921-9

Knaflic, C. N. (2015). Storytelling with data: A data visualization guide for business professionals. Hoboken, NJ: John Wiley & Sons.
ISBN-13: 9781119002253 (paperback)
ISBN-13: 9781119002260 (ePDF)
ISBN-13: 9781119002062 (ePub)

Lee, G. (2015). Business statistics made easy in SAS^®. Cary, NC: SAS Institute.
ISBN-13: 978-1-62959-841-3 (Hard copy)
ISBN-13: 978-62960-044-4 (Epub)
ISBN-13: 978-1-62960-046-8 (PDF)

Nelson, G. S. (2018). The analytics lifecycle tool kit: A practical guide for an effective analytics capability. John Wiley & Sons, Inc.

ISBN-13: 978-1-119-42506-9 (Hardcover)
ISBN-13: 978-1-119-42509-0 (ePdf)
ISBN-13: 978-1-119-42510-6 (ePub)

The following texts are specifically for ADA503:
(Check online for these texts, as the used versions should be relatively inexpensive.)

Linoff, G. & Berry, M. J. (2011). Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management (3^rd ed.)New York: Wiley.
ISBN-13: 978-0-470-65093-6 (Hard copy)
ISBN-13: 978-1-118-08745-9 (ebk)
ISBN-13: 978-1-118-08747-3 (ebk)
ISBN-13: 978-1-118-08750-3 (ebk)

Provost, F., & Fawcett, T. (2013). Data Science for Business. Sebastopol, CA: O’Reilly.
ISBN-13: 9781449361327

To determine and verify the texts you will need for your course either cut and paste the link below into your Web browser or press CTRL+CLICK to get to the Averett Book Store website: http://www.averett.bkstr.com.